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Don’t Cry Over Spilled Cream
Jul. 22 | I ran into an article from Forbes which highlighted how Cold Stone Creameries turns to social media to increase their sales. There problem, like many others, is that they have MANY fans, but these fans are not really turning into sales. Actually, Cold...
Social Media is Not A Soapbox or Bullhorn
Jul. 15 | I’m going to go a different route with today’s post. Social media is not meant to be a soapbox or a bullhorn. It’s a discussion. So let’s talk. I would venture to say that the two most important reasons for businesses to use social...
Twitter For Good of Business
Jun. 30 | I JUST saw one of the best ads ever on YouTube. Well, I guess I think it is one of the best ads because it was funny, cool, and could really happen in terms of social media. I’m talking about a little 30 second Wheat Thins ad that shows a “Street...
How Small Business Is Using Social Media
Jun. 30 | The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight...
3 Tips To Measure Social Media Efforts
Jun. 28 | With every social media campaign should come a strategic plan to accompany it. Not only do you have to know what you want your end goal to be, but you must also know how you plan on getting there. While the plan is not likely to happen as you wish, it...
5 Common Social Media Objectives
Jun. 21 | As I continue to help clients in regards to social media, the need for social media objectives comes with EVERY project. Creating a “SMART” objective for social media initiatives are just as important as creating objectives for any other part...
Quick Tip: Never Sell, Just Listen
Jun. 17 | Never sell. Just listen, help, and tell. If you advertise via social media, your audience will not welcome you and you will not be effective. Build relationships and the sales will follow.
Restaurant Utilizing Social Media
Jun. 16 | I recently read a post about the Social Media Hype For Restaurants. There has been a recent study done that shows restaurants are increasing their social media use. However, the study also shows the individuals are saying they don’t plan on following...
5 Social Media Quick Tips For Beginners
Jan. 11 | The following is a list of 5 Social Media Quick Tips that we present in our “Social Media Tips” newsletter. 1. Pick a topic, study it, practice it and then teach it – Start off by picking a topic that you are extremely passionate about....
