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Monitoring and Measuring Viral Buzz Part 4
Aug. 2 | The fourth and final type of brand identified in our breakdown of social media profiles presented at the Social Media Monitoring Conference in London is The Sensitive Brand There are certain brands that are very present online not because we necessarily...
Monitoring and Measuring Viral Buzz Part 3
Jul. 23 | Part 3 of Loic Moisand’s presentation of the 4 Types of Brandsbroken down according to their social profiles focuses on: The Exciting Brand The exciting brand is one that everyone seems to be talking about online or that inspires conversation, online...
Monitoring and Measuring Viral Buzz Part 2
Jun. 28 | Continuing with our series of posts on how to measure the virality of an online buzz, we’d like to present you with a second type of brand profile on social media: The functional brand There are certain brands that while we are willing to share about...
3 Tips To Measure Social Media Efforts
Jun. 28 | With every social media campaign should come a strategic plan to accompany it. Not only do you have to know what you want your end goal to be, but you must also know how you plan on getting there. While the plan is not likely to happen as you wish, it...
Monitoring and Measuring Viral Buzz Part 1
Jun. 18 | How do you measure the virality of a buzz? Is there such a possibility? Of course we can look at the number of times a video on YouTube was viewed, the number of times a sponsored tweet was retweeted, or a sponsored blog post commented and shared, but...
Monitor Your Social Media Initiatives
Jan. 24 | Okay, so you are getting ready to start using social media or you have already started, BUT you want to know what kind of return you are getting for your “Social Media Initiatives” and who is talking about you online and where. Well, many know that...
